Der zweite Marktbereich richtet sich an eine jüngere Kundschaft und umfasst zum einen die 1989 von Gianni Versace für Damen und Herren lancierte jugen… The origin story goes that Medusa was an extremely beautiful women who seduced Poseidon, causing him to rape her. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. It was in 1993 when he came up with the idea of having the Medusa’s head as the main focus of the logo. Such mythological symbols give a new meaning to a business logo. For the past four decades, Versace has been one of the most recognizable brands in luxury fashion, selling clothing and accessories that are right at home on the red carpet and are worn by some of the most fashion-forward celebrities in the world. Do you see a bird first, or a lion? Their products are marked by the interesting Versace logo, a head of a woman that appears to be wearing some sort of headdress, but what is the origin behind this logo? This leaves everyone to wonder whether or not there might be a hidden message within the Versace logo – something of an inside joke that comes at the customer’s expense. Versace may not often feature their logo heavily on their clothing in the way that many brands do, but it’s always there nonetheless. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. Coordinates. It wasn’t until 1993 that the company unveiled its famous Medusa head logo. The Versace logo is the head of Medusa, a Greek mythological figure. It is actually quite clever when you think about it, and it makes for a great logo. When these celebrity friends of Gianni began showing up for photoshoots and awards ceremonies wearing the Versace brand, people took notice. Gianni Versace had an interest with fashion at a young age, taking after his mother who was a dressmaker. Given that Gianni Versace was a designer first and a businessman second, it’s unsurprising that he would choose to design his own logo. Nevertheless, Versace still remains one of the most recognizable and sought-after brands in the world today. 1. While the lion symbolizes strength, the eagle is a representation of the company’s vigilance. In fact, Gianni Versace claimed that the inspiration for the Versace logo came from the artwork on the floor of the ruins in Rome that he and his siblings used to play on. Thousands of businesses have trusted LogoMyWay with their logo design. Instead of punishing her husband, she put a curse on Medusa. For the first four years, Versace sold only designer clothing. While Gianni’s eye for design no doubt played a major role in Versace’s success, there was another factor that helped establish Versace as one of the premier fashion brands in the world – Gianni’s connections to the music industry and his innovative approach to marketing. The tale of Medusa is one that serves as a warning against lust and vanity. In the 1970s, Gianni Versace was an up-and-coming fashion designer living in and working out of Milan. However, Medusa still has several connotations that make her an interesting, ironic choice for a high-end fashion brand. It’s there on the clothing itself, and it’s there on all of Versace’s marketing and promotional efforts. After seducing Poseidon, Medusa was punished by Athena and made to be so hideous that merely looking at her would turn men into stone. Lion Tattoo Meaning. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]), usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. It began in 1989 as the first diffusion lines by the house, a gift by the founder Gianni Versace to his sister, Donatella Versace. Athena turned Medusa’s beautiful hair into many living snakes, and made her face horribly ugly and horrifying. When Gianni thought of the logo for Versace, he thought of the Goddess Medusa. Following Gianni Versace’s tragic death, the brand was taken over by his siblings, Donatella and Santo Versace. The Lion tattoo meaning symbolizes the heart of the lion within; Tapping into strength, ferocity, and legendary courage and prowess; Lion tattoo also symbolizes the respect of boundaries. The most expensive product by Versace is the Greca One-Shoulder Mini Dress that sells for a hefty price tag of $4,495. Now when getting down to choosing a logo, Gianni drew from his interests. Cunnan was obsessed with Gianni Versace and was known for often bragging about his close relationship with the designer. The lion represents the way the brand attacks … After closing in 2005, Donatella resurrected it in 2009 with a capsule collection of accessories designed by emerging British designer Christopher Kane. Over the years, minor modifications have been made to the logo’s lettering and its border, but the classic image of Medusa’s face has remained the same. When the logo was developed color televisions were being introduced (explaining the rainbow of colors), and the network wanted a logo that would cause black and white tv owners to make the switch. Suddenly, everyone was wanting to wear the same dress that Cher had on or the same belt that Elton John was wearing – and that meant a flood of new customers for Versace. Gianni said that he chose Medusa specifically because of the way that she made people fall hopelessly in love with her with no chance of ever going back, and he hoped that his company would have the same effect on the people who purchased Versace products. Their name brand is synonymous with luxury and wealth, and their products are not only fashion statements, but also status symbols. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. That's what effect he wanted for Versace. This collection received high praise in the fashion world, but Gianni still had dreams about starting his own fashion brand. The wife of Poseidon, Athena, found out the two were intimate and she was not too happy. The ‘b’ in the Beats logo symbolizes a headphone. In 1978, Gianni Versace made that dream a reality by opening the very first Versace boutique in Milan’s Via Della Spiga. Lion Spirit Animal is the legendary ruler ~ The King of Kings ~ Lion Symbolism by author; Presley Love. In this way, the Versace logo serves as both a means of marketing Versace products as well as a way to trademark every piece of clothing and apparel that Versace produces. Gianni Versace became one of the first designers to link the music industry to the fashion industry, and it was a match that brought rich rewards to the Versace brand. The logo of this airplane and car manufacturer uses a part-lion, part-eagle mythological creature called a griffin, which is the emblem of Scania in Sweden where Saab vehicles originated. The Versace font used along with Medusa head was a custom font created specifically for their brand. Below, we’ll take a look at the fascinating history of Versace and the logo that represents it. From Philadelphia, Sebastian is a fan of music, writing, art, and entertainment. It, later, became an iconic motif in the world of fashion designing. Gianni Versace was close friends with a number of high-profile stars in the music industry, including Elton John, Eric Clapton, Naomi Campbell, Cher, Madonna, the members of Duran Duran, and many others. Despite the interesting message that choosing Medusa for the logo sends, there are several design elements of the Versace logo that make it a unique and attractive design. The Sun Microsystems logo is a processor chip that spells out SUN in every direction. The ‘C’ and the ‘O’ in the Continental logo form the shape of a tyre. Toyota The logo includes every alphabet of the company name . She was now a monster. From taking pride in family to taking advantage of every moment to devour the good life - lions are a powerful totems and teachers. However, there’s disagreement on whether Gianni and Andrew Cunnan had even met before prior to the murder, and most are quite certain that the two men did not have a close relationship. Both are there, though the lion is minimally so. The Versace logo is actually the head of the ancient Greek mythological being known as Medusa. Nach dem Tod von Gianni Versace übernahmen seine Geschwister Santo Versace und Donatella Versace die Leitung des sich bis 2018 mehrheitlich in Familienbesitz befindlichen Unternehmens. Lastly, the Versace logo is certainly unique and easily recognizable by anyone who is familiar with the fashion industry. Clothing and apparel brands such as Versace rely heavily on their logos. Donatella Versace controls the Versace brand with this same spirit of innovative multi-dimensionality, further broadening the definition of Medusa to new and younger audiences as well clientele who grew up with Versace. 2. He chose Medusa not only due to his interest in ancient Greek and Roman mythology, but because like Medusa, Versace’s products would be so striking that they would stop onlookers where they stood, almost if they had turned to stone. Nevertheless, it was the clothing and apparel that Versace would become famous for. Today, the name Versace and the logo that represents the company have become synonymous with this level of luxury and style. The thing is, Versace can charge that much for their products because people will pay that much. Gianni Versace was responsible for designing the Versace Logo. The Medusa head logo appears on all sorts of Versace items including Versace sunglasses, Versace pendants, Versace writing instruments and Versace timepieces. NBC ’s logo has a couple of hidden meanings. This is because Medusa made people fall in love with her and there was no way back. It certainly goes down as one of the most iconic logos in the entire fashion industry. Meaning and hisotry. On July 15, 1997, 50 year old Gianni Versace was returning to his Miami Beach mansion when he was shot and killed by Andrew Cunnan. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Starbucks Logo and the History Behind the Company, Coca Cola Logo and the History of the Company, San Francisco 49ers Logo and the History of the Team, John Deere Logo and the History Behind the Company, Harvard Logo and The History of the School, Alibaba Logo and the History of the Company. Instead of punishing her husband, she put a curse on Medusa. The Versace logo is the head of Medusa, a Greek mythological figure. The Versace Logo Design and the History of the Company. 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